Explainer: Product Design Sprint

 

The TypoWriters

JAMIE CATACUTAN, TARA LIN, TIGER ZHAO

 

FOCUS OF THE APP

Design a word processing add-on tool for Adobe Creative Suite (Illustrator, Photoshop, InDesign) with key features that includes rephrasing and summarizing text, grammar correction, and spell check to make written information more clear and concise.

 

USER GROUP: WHO WE ARE DESIGNING IT FOR

Graphic Design Students studying in California College of The Arts whose first language is not English. 

 

PERSONAS

Persona.jpg

TEAM BRAINSTORM PROCESS: BEHAVIORS (MORE SIGNIFICANT & LESS SIGNIFICANT)

TEAM BRAINSTORM PROCESS: NEEDS & GOALS (MORE SIGNIFICANT & LESS SIGNIFICANT)

JOURNEY MAP

JourneyMapProcess.jpeg

THE MOLECULE

Molecule.jpg

USES

Uses.jpg
BeforeAfterUses.jpg

FEATURES

Features.jpg

INTERACTIONS: KEY SCREENS & WIREFLOWS

 

REFLECTION

The Product Design Sprint was really insightful in guiding me on which direction to take with my word processing tool. Prior to the activity, I was a bit lost and confused on what exactly I wanted to focus on despite the interviews that I did. This gave me clarity and focus on what I needed to do. It also made me realize what I was missing with my concept and it allowed me to expand on them further. By visualizing my ideas into sketches, like doing the wireflows and storyboard, it made the product more tangible and concrete to me, in a way that it's not just a concept anymore but something that I can actually work on. I also like how, in every activity, the importance of placing the user in the context was emphasized. I believe that this gave me more insight on how my product can actually be useful to solve my user's needs. 

One activity that I found difficult was the Journey Map. My team and I were confused on what we had to do and what concepts we needed to write down. I think a factor that played in the difficulty of this activity was that we can't arrive on a single, concrete thing and there were a lot of conflicting ideas which made the output of feel as if its all over the place.

At one point, I also felt as if some of the activity was redundant, like I was drawing the same story over and over again. But later on I realized that with every sketch, it revealed something meaningful and it made me understand my product and my user more by sketching and visualizing the story over and over again. It was like revealing hidden layers with each iteration and with each activity.