Easy Type Guide
One of my goals this 2018 is to get back to reading consistently and give myself some time of leisure. That being said, I'm challenging myself to finish a book every month or two. Last month, I quickly plowed through A Typography Guide written and published by a fellow student from my school, California College of The Arts.
Typography is a way of communicating your thoughts and ideas in the most efficient and effective way.
Graphic Designer, Bill Chien, wrote a short, digestible guide on typography titled Easy, Type Guide. In his book, he shares the most efficient way to use Type - especially for class projects. As a design student, professors took it upon themselves to drill into us the importance of Type and its use in various forms.
Even if you're not studying or in the field of design, understanding the basics of Type can still help you in the long run. It's something that's universally applicable to everyone. Here's a quick and simple example: if you need to construct a resume, you need to consider the hierarchy of information that you want to present and one efficient way to do that is through Type. I think that's the only way to do it, really. By analyzing your content and your information and what you want to convey to others, you can easily create a document, a poster, a resume or whathaveyou and consider the role and importance of Type. It also considers how it can significantly impact the way your readers or audience will relate and absorb the information or story you are trying to tell.
Here's a short story I would like to share with you:
Last semester, I had to take a class on Visual Design For Interaction Design. The class objective included Typography and all of our projects had to take into consideration things such as font pairings, hierarchy, grid, and alignment. Out of everything, Typography was one of the most confusing and difficult aspect that I struggled with in class. I had this notion that Typography is relatively easy to grasp. I was so completely wrong. It was anything but. There were a lot of rules and a lot of details that you had to take into account. Although, once you get the hang of it and learned the fundamentals, you'll find that Type is everywhere and suddenly it's something that you can't shake off! (The power of awareness, folks.) Seriously though, now everywhere I look and I come across a poster or a sign, I would silently ask myself "Is that Helvetica?" Once you see it, you can't unsee it... Type is everywhere.
To cap my story, I would like to impart with you this simple statement:
Type is essential to have in one's toolkit, regardless of whether you're a designer or not.
This guide is a short read that acts as a refresher for those of you who already know about Typography. For those of you who haven't got a clue, it's a great read to give you a basic idea of the fundamentals of Type and how you can use it to your advantage. You know what's even better? Chien is graciously offering his book in a free PDF Format so that it's accessible to anyone.
If you're interested, click here for the great resource.
Reference: Bill Chien's Portfolio